The Africa Citizen Experience Commission leads the effort to transform how governments and public institutions across the continent design, deliver, and measure service to their citizens.
Established under the Africa CX Leaders Forum, this Commission brings together policymakers, CX leaders, governance experts, and civic innovators who share one mission:
to make public service truly citizen-centered , efficient, transparent, empathetic, and impactful.
It seeks to redefine how citizens engage with governments and public bodies, ensuring that experience becomes a key measure of institutional performance and trust.
Its goal is to establish an Africa Citizen Experience Governance Blueprint that guides ministries, local governments, and agencies in designing services that are inclusive, transparent, and responsive.
“A great nation is not only built by its policies — but by how its people experience them.”
Across Africa, governments are investing in digital transformation, innovation, and governance reforms.
However, real transformation happens when policies translate into better citizen experiences; faster processes, more transparent systems, and human-centered services.
This Commission drives that change by helping public institutions build trust, accountability, and empathy into their service DNA.
Its work ensures that citizens feel heard, valued, and respected in every interaction with their government.
“Citizen Experience is the new face of governance, it is how people feel the presence of leadership.”
Are you passionate about elevating Africa’s customer experience culture?
Join this Commission and add your voice to leaders who are shaping the future of CX on the continent.
Every year 7 commission members volunteer to lead the commissions mission. You too can volunteer to be part of the transformation story.
Behind every blueprint is a team of passionate CX leaders shaping Africa’s experience story. Get to know the members of this Commission.
Customer Experience & Engagement Lead
Independent Electoral and Boundaries Commission
Kenya
Head of Customer Relationship & Digital Solutions
Rubis Energy
Kenya
Lead Process and Method CEX- Yas Togo
Togo
Customer Experience Lead- Cimas Health Group
Zimbabwe
Founder & Chief Experience Strategist
Deep Consulting & Academy
Ghana
Service Improvement and Customer Experience Manager
Namibia Revenue Agency
Namibia
Principal & Founder
Batelier Consulting
Ghana
Co-Founder & Lead Consultant | Malaika Path Services
Independent Audit Committee Member | Sanlam Allianz
Chair |CXPA Africa
Uganda
Head of Customer Experience
Electricity Distribution Company Limited
Uganda
Founder
CX Angola
Across Africa, CX leaders are not just talking about change, they’re building it. Now, these resources are open to the public, ready for you to adapt, implement, and scale within your organization, sector, or country.
