This is your default notification bar which you can use to an announcement, sale and discount.

Africa Citizen Experience

Africa Citizen Experience Commission

The Africa Citizen Experience Commission leads the effort to transform how governments and public institutions across the continent design, deliver, and measure service to their citizens.

Established under the Africa CX Leaders Forum, this Commission brings together policymakers, CX leaders, governance experts, and civic innovators who share one mission:
to make public service truly citizen-centered , efficient, transparent, empathetic, and impactful.

It seeks to redefine how citizens engage with governments and public bodies, ensuring that experience becomes a key measure of institutional performance and trust.

Its goal is to establish an Africa Citizen Experience Governance Blueprint that guides ministries, local governments, and agencies in designing services that are inclusive, transparent, and responsive.

“A great nation is not only built by its policies — but by how its people experience them.”

Across Africa, governments are investing in digital transformation, innovation, and governance reforms.
However, real transformation happens when policies translate into better citizen experiences; faster processes, more transparent systems, and human-centered services.

This Commission drives that change by helping public institutions build trust, accountability, and empathy into their service DNA.
Its work ensures that citizens feel heard, valued, and respected in every interaction with their government.

“Citizen Experience is the new face of governance, it is how people feel the presence of leadership.”

  • CX in Governance: Establishing structures for CX leadership in public institutions.
  • Citizen Feedback & Engagement: Building systems for continuous citizen listening, response, and co-creation.
  • Policy Integration: Embedding CX in public administration, performance management, and national transformation agendas.
  • Digital Government Experience: Leveraging technology and data to deliver seamless citizen journeys.
  • Capacity Building: Equipping public officials with CX knowledge and behavioral skills to serve effectively.
  • Transparency & Accountability: Developing frameworks that make service performance visible and measurable.

Are you passionate about elevating Africa’s customer experience culture?


Join this Commission and add your voice to leaders who are shaping the future of CX on the continent.

Every year 7 commission members volunteer to lead the commissions mission. You too can volunteer to be part of the transformation story. 

Apply to Join the Commission

Meet our Commission Members

Behind every blueprint is a team of passionate CX leaders shaping Africa’s experience story. Get to know the members of this Commission.

Victor Songa Musiwa

Chairman-CXPA Africa & CX Manager- Namibia Revenue Agency

Dr. Joyce Dadzie

Head of Client Experience- Stanbic Bank

Nomaqhawe Molife

Consultant - the customer people-Zimbabwe

Robert Munjanganja

Director of CX -The Customer People

Make use of the commission's guides

Across Africa, CX leaders are not just talking about change, they’re building it. Now, these resources are open to the public, ready for you to adapt, implement, and scale within your organization, sector, or country.